Stabilire a pretului intr-un mod planificat, care se potriveste in situatiile de cerere inelastica, in care decizia companiei este de a mentine preturile ridicate; motivele care sustin aceasta strategie sunt crearea unui segment de piata super-premium, supraaglomerarea liniei de jos a pietei, crearea imaginii prestigioase pentru produs. Se mai numeste si Premium Pricing.
A planned approach to pricing, appropriate in situations of inelastic demand, in which an organisation decides to keep its prices high; reasons for such a strategy might include a growing super-premium segment of the market, overcrowding at the bottom-end of the market, or the desire to create a prestige image for the product. Also called Premium Pricing.
