Horizontal Channel Conflict

Dezacord intre membrii aflati la acelasi nivel al unui canal de marketing, de exemplu dezacord intre doi distribuitori sau intre doi retaileri. Vezi Channel Conflict; Inter-Type Channel Conflict; Vertical Channel Conflict.

Discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or retailer-retailer discord. See Channel Conflict; Inter-Type Channel Conflict; Vertical Channel Conflict.