Strategie de dezvoltare in care compania cauta sa adauge la liniile de produse pe care le are unele noi, care ii vor atrage pe clientii deja existenti. Vezi Concentric Diversification; Conglomerate Diversification.
A growth strategy in which a company seeks to add to its existing lines new products that will appeal to its existing customers. See Concentric Diversification; Conglomerate Diversification.
