Plan sau tactica de advertising menita sa mentina pozitia brandului in timp (si nu sa o schimbe), care se bazeaza pe imagistica si simbolism (mai mult decat pe furnizarea de informatie) entru a-si atinge obiectivele. Vezi Image-Oriented Change Strategy; Information-Oriented Change Strategy; Information-Oriented Maintenance Strategy.
An advertising plan or tactic intended to maintain a brand's position over time (rather than to change its position) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Change Strategy; Information-Oriented Change Strategy; Information-Oriented Maintenance Strategy.
