Ideea conform careia imaginile persista mult timp dupa ce organizatia s-a schimbat; de exemplu, un serviciu guvernamental poate sa fie privit ca excelent de catre public, chiar daca programul sau s-a deterioarat, in timp ce un alt serviciu poate sa fie privit ca nesatisfacator mult timp dupa ce a fost imbunatatit considerabil.
The idea that images may persist long after an organisation has changed; for example, one government instrumentality's services might be highly regarded in the public mind even though its programs have deteriorated, while another's might still be poorly regarded long after they have been improved.
