Metoda de determinare a marimii ideale a fortei de vanzare, bazata pe diferenta intre profitul brut care poate fi adus prin angajarea unor agenti de vanzari noi si costul de angajare, training si mentinere a acestora.
An approach used in determining the ideal size of a sales force based on the difference between the expected gross profit that will be earned by the addition of an extra salesperson and the cost of hiring, training and maintaining that salesperson.
