Plan sau tactica de advertising menite sa mentina imaginea brandului in timp (si nu sa o schimbe) si care se bazeaza pe furnizarea de informatii (si nu pe imagistica si simbolism) pentru a-si atinge scopul. Vezi Image-Oriented Change Strategy; Image-Oriented Maintenance Strategy; Information-Oriented Change Strategy.
An advertising plan or tactic intended to maintain a brand's image over time (rather than to change its image) and which relies on the provision of information (rather than imagery or symbolism) for its effect. See Image-Oriented Change Strategy; Image-Oriented Maintenance Strategy; Information-Oriented Change Strategy.
