Unul dintre cele trei tipuri de influenta (impreuna cu influenta comparativa si influenta normativa) exercitate asupra consumatorului de grupurile de referinta; influenta informationala apare cand grupul reprezinta o sursa de informatie despre produse si branduri. Vezi Reference Groups (grupuri de referinta); Comparative Influence (influenta comparativa); Normative Influence (influenta normativa).
One of three types of influence (with comparative influence and normative influence) exerted on consumers by reference groups; informational influence occurs when the group is the source of information about products and brands. See Reference Groups; Comparative Influence; Normative Influence.
