Primul stadiu in ciclul de viata al unui produs de succes; produsul castiga acceptare relativ incet, exista mai multe variante ale sale, nu exista competitie, distributia este neregulata, promovarea are ca scop informarea pietei (si nu sa persuadeze sau sa reaminteasca), strategii de penetrare a pietei, strategii de stabilire relativa a pretului
The first stage in the life cycle of a successful product; the product wins acceptance relatively slowly, there are limited versions of it, there is no competition, distribution is patchy, promotion is designed to inform the market (rather than to persuade or remind), penetration or skimming pricing strategies are appropriate.
