Termen colocvial folosit cu referire la inovatia pe care o aduce un produs nou si care este asemanatoare cu produsul cel mai bun al concurentei; produsele de tip knockoff apar in situatia in care produsul copiat se potriveste cu punctele tari de productie si de marketing ale companiei, iar intentia lor este de a prelua segmentul de piata controlat de concurenta.
A colloquial term used in reference to new product innovations which are almost identical, look-alike copies of competitors' best-selling items; knockoffs are common where the item copied fits nicely with the manufacturing and marketing strengths of the company which copies it, and are intended to take overall market share from the competitor.
