Divizarea unei piete heterogene in grupuri relativ omogene in functie de stilul de viata pe care consumatorii il adopta in functie de interesele, atitudinile si opiniile sale. Vezi Psychographic Segmentation (segmentarea psihografica).
The division of a total heterogeneous market into relatively homogeneous groups on the basis of their way of life as shaped by their interests, attitudes and opinions. See Psychographic Segmentation.
