Situatie de achizitie in care cumparatorul are ceva experienta in ceea ce priveste produsul, dar nu este familiar cu furnizorii, opiniile despre produs, preturile etc. Se mai numeste si Limited Decision Making. Vezi Extensive Problem Solving; Routine Problem Solving.
Buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making. See Extensive Problem Solving; Routine Problem Solving.