Unul dintre cele trei tipuri de functii (impreuna cu functiile tranzactionale si functiile de facilitare) pe care le indeplinesc intermediarii unui canal de marketing; functiile logistice includ asamblarea diferitelor produse, stocarea lor, sortarea lor in categorii si marimi convenabile si aranjarea lor pe rafturile de vanzare cu amanuntul. Vezi Facilitating Functions; Transactional Functions.
One of the three kinds of functions (with transactional functions and facilitating functions) performed by intermediaries in a marketing channel; logistical functions include the assembling of a variety of products, storing them, sorting them into appropriate categories and sizes, and arranging them on retail shelves. See Facilitating Functions; Transactional Functions.
