Diviziune a unei piete in grupuri definite in sens larg, fiecare cu nevoile si dorintele specifice, care primeaza in comparatie cu segmentarea pe criterii mai bine definite. Vezi Market Segmentation; Microsegmentation.
The division of a market into broadly defined groups, each with its particular needs and wants, prior to further division or segmentation on the basis of more narrowly defined needs and wants. See Market Segmentation; Microsegmentation.
