Grup sau sector intr-o piata heterogena care este format din consumatori sau organizatii cu nevoi si dorinte asemanatoare; persoanele dintr-o piata care vor raspunde intr-un anumit fel la un set de stimului de marketing. Vezi Market Segmentation (segmentarea pietei).
A group or sector within a heterogeneous market consisting of consumers or organisations with relatively homogeneous needs and wants; those within a market who will respond to a given set of marketing stimuli in a particular way. See Market Segmentation.
