Metoda de stabilire a pretului in care un producator stabileste un pret mare in etapa introducerii pe piata a produsului, pentru a atrage cumparatorii care doresc foarte mult produsul si care isi permit sa-l cumpere, iar apoi scade pretul pentru a atrage urmatorul segment de piata. Vezi Market Penetration Pricing.
A pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
