Avantajul competitiv care poate fi castigat prin identificarea nevoilor si dorintelor consumatorilor, prin dezvoltarea unor produse care ofera o satisfactie mai mare, printr-o pozitonare, promovare si distributie mai eficiente. Vezi Cost Advantage.
The competitive edge that can be gained by more accurately identifying customer needs and wants and by developing products which deliver superior satisfactions, or by being more effective and efficient in positioning, promotion or distribution. See Cost Advantage.
