Masura de control de marketing folosita sa determine saca suma cheltuita pe cercetarea de marketing intr-o anumita perioada este prea mare in raport cu vanzarile; suma cheltuita pe cercetarea de marketing este exprimata ca procent din venitul total din vanzari.
A marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales; total marketing research expenditure is expressed as a percentage of total sales revenue.
