Filosofie de marketing in care cel care vinde vede piata ca pe un tot omogen si, in cazul acesta, nu are decat un singur program de marketing (acelasi produs, acelasi pret, aceeasi promovare si acelasi sistem de distributie) pentru toata lumea; se mai numeste si Unsegmented Marketing or Undifferentiated Marketing (marketing nediferentiat). Vezi Differentiated Marketing; Product-Differentiated Marketing; Target Marketing
A marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program (the same product, the same price, the same promotion and the same distribution system) for everyone; also referred to as Unsegmented Marketing or Undifferentiated Marketing. See Differentiated Marketing; Product-Differentiated Marketing; Target Marketing.
Adrian Pavelescu (Direct Marketing Manager, Mercury360) vorbeste despre jobul in Direct Marketing & Interactive, criteriile dupa care angajeaza si cum vede evolutia DM in Romania la nivel de agentii, clienti si consumatori.
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un interviu cu Bob Garfield (editorialist Advertising Age)In general, oamenii au tendinta sa respinga ideile care le clatina echilibrul. Totusi, atunci cand vestile rele vin de la Bob Garfield, parca e cam greu sa opui rezistenta.
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In general, oamenii au tendinta sa respinga ideile care le clatina echilibrul. Totusi, atunci cand vestile rele vin de la Bob Garfield, parca e cam greu sa opui rezistenta. Bob Garfield e editorialist la Advertising Age si co-host al show-ului radiofonic "On ... citeste mai departe »
Andy Owen, unul dintre cei mai cunoscuti oameni de creatie din marketingul direct, a semnat un contract de colaborare cu Touch Communication, agentie specializata in customer relationship management apartinand the group.
"Experienta ... citeste mai departe »
