Conturi majore de care se ocupa un departament separat de vanzari datorita importantei lor. Persoanele care se ocupa de cont incearca sa dezvolte relatii apropiate cu persoane-cheie din organizatia client. Se mai numesc si Direct Accounts sau House Accounts.
Major accounts which are sometimes served by a separate salesforce because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel. Also referred to as Direct Accounts and House Accounts.
