Lansarea unui produs la nivel national. Din caza riscului si a investitiei substantiale in productie si marketing pe care o lansare nationala o necesita, multe organizatii adopta o strategie de eschiva. Vezi Rollout.
The immediate launch of a new product on a nation-wide scale. Because of the risk and the substantial investment in production and marketing that a national introduction requires, many organisations choose rollout approach instead. See Rollout.
