Cerere prentru produse care displac consumatorilor sau pe care ar prefera sa nu fie nevoiti sa le cumpere. Cererea negativa apare in general cand consumatorii sunt pregatiti sa plateasca mai mult decat pretul produsului pentru a evita achizitionarea acestuia, ca in cazul tratamentelor medicale neplacute sau dureroase.
Demand for products which consumers dislike and would prefer not to have to purchase. Negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment.
