Parasitic Advertising

Advertising facut de un grup care are un efect advers supra unui alt grup. De exemplu, reclama la carne de oaie poate reduce vanzarea carnii de vita, reclama la mere poate reduce vanzarea perelor.

advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.