Tehnica de incurajare a clientilor de a promova produsele unul altuia, in special pe Internet. Un exemplu ar putea fi un website care ofera utilizatorilor reduceri la produse in schimbul recrutarii de noi clienti pentru site. Vezi, de asemenea 'word of mouth'; 'viral marketing'.
Technique of encouraging customers to promote your product to one another, particularly on the Internet. An example might be a web site that offers users a discount on products in return for recruiting new customers for the site. See also 'word of mouth'; 'viral marketing'.
