Peoplemeters

Peoplemeters

 

Un dispozitiv electronic pe care companiile care monitorizeaza audientele TV il instaleaza casele unor telespectatori selectionati(cunoscuti si sub denumirea de panel) pentru a inregistra ce anume se vizioneaza. Este nevoie ca telespectatorii respectivi sa apese niste butoane pentru a indica prezenta in camera atunci cand televizorul este pornit. Alt mijloc ethnic de masurare – Setmeter – inregistreaza pe ce canal este dispozitivul TV.

An electronic device which TV audience monitoring companies install in selected viewers' homes (known as the 'panel') to record TV viewing. Requires the resident viewers and any guests to press buttons to indicate their presence in the room when the TV set is on. Another meter, the Setmeter, records which channel the TV is tuned to. The most advanced method of measuring TV viewing, used throughout all developed countries.

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