Impatirea unei piete heterogene in grupuri omogene pe baza unor caracteristici de personalitate si asemanari de comportament cum ar fi agresivitate, supunere si compulsivitate. Vezi Psychographic Segmentation
the division of a heterogeneous market into homogeneous groups on the basis of personality characteristics and enduring patterns of behaviour such as aggressiveness, compliance or compulsiveness. See Psychographic Segmentation.
