Elementele de marketing mix pe care clientii la pot vedea sau trai cand folosesc un serviciu si care contribuie la perceptia despre calitatea serviciului, ex: dovada fizica a unei banci de retail ar putea include starea locatiei bancii, cat si realizarea serviciului bancar insusi.
The elements of 'marketing mix' which customers can actually see or experience when they use a service, and which contribute to the perceived quality of the service, e.g. the physical evidence of a retail bank could include the state of the branch premises, as well as the delivery of the banking service itself.
