PIMS

Impactul profitului al strategiilor de marketing: o baza de date din U.S. care furnizeaza date cum ar fi ambientul, strategia competitia si alte date interne pentru 3000 de afaceri. Aceste date pot fi folosite in scopul de a furniza un standard

Profit Impact of Marketing Strategies: a US database supplying data such as environment, strategy, competition and internal data with respect to 3000 business. This data can be used for benchmarking purposes.