O forma de promotie folosita pentru a sustine vanzarea si advertisingul personal, arata si consista din ambalaje, simboluri, cartoane cu informatii (cel mai des in marketingul de bunuri de larg consum) sunt folosite pentru a furniza informatii aditionale despre produs si care forteaza cumpararea pe loc
a form of promotion used to support personal selling and advertising; displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.
