O strategie de stabilire a pretului in care preturile sunt stabilite la un nivel inaltm luand in calcul faptul ca preturile mici vor inhiba decat sa incurajeze vanzarile si cumparatorii vor asocia un pret ridicat cu o calitate superioara, numit si Image Pricing. Vezi Psychological Pricing
a pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality; also called Image Pricing. See Psychological Pricing.
