Price Space

Diferenta de pret dintre produsele dintr-o gama, a aveam diferenta corecta intre preturi este deseori importanta, deoarece diferentele prea mici pot deruta cumparatorii si o diferenta prea mare poate lasa spatii care pot fi exploatate de competitori

the price difference between items in a product line; having the right amount of price space is often critical as too little space may confuse buyers and too much space may leave gaps which can be exploited by competitors. See Product Line.