Cititorii-cumparatori ai unei publicatii sau adresantii directi in cazul unei publicatii distribuite gratuit, care manifesta un interes mai puternic decat cititorii pass-on(vezi: Pass-On Readership).
The purchaser-readers of a publication, or addressees in the case of a free publication, who are likely to show a greater interest in the publication than a pass-on reader (see Pass-On Readership).
