Cunoastere detaliata a caracteristicilor unui produs si a beneficiilor cerute de un agent de vanzari pentru a convinge un posibil cumparator sa cumpere.
detailed knowledge of a product's features and benefits required by a salesperson to persuade a prospect to purchase.
![[Marketing 2023] Bianca Stănescu: Paradoxul anului este că vom avea nevoie de bugete pentru soluții de colectat date pentru că vom tăia bugete și vom fi prezenți doar unde este cel mai bun ROI](https://media.iqads.ro/2023/01/bianca-stanescu-main-cover-410.jpg)
![[De la IQads] Costin Radu: „Intens” este cuvântul care descrie cel mai bine experiența acelor ani. Am făcut multe lucruri bune în acea perioadă, am și greșit foarte mult](https://media.iqads.ro/2021/01/16422735-1221048464597344-7994599090660176278-o-cover-410.jpg)
![[Inspiration Archive] Nick Law: Creativity in the Age of Invention](https://media.iqads.ro/2019/06/nick-law-creativity-in-the-age-of-invention-cover-410.jpg)
![[Weekend Watch List] Rehab tehnologic si zombie digitali](https://media.iqads.ro/2019/05/collage46-cover-410.jpg)
![[SoMe 2019] Mihai Tanase (Groupe Renault): Cautam echilibrul intre nevoia de a comunica constant vs. doar atunci cand avem continut suficient de bun](https://media.iqads.ro/2019/01/file-4-cover-410.jpg)
![[Adland neighbours] Gábor Havasi and Marina Niks (McCann Budapest): We have Russian, Brazilian, French, Persian and American colleagues. All we're missing are Romanians](https://media.iqads.ro/2018/10/marina-gabor-cover-410.jpg)
![[Adland neighbours] Jana Savić (McCann Belgrade): "Purchasing power is dictating dreams"](https://media.iqads.ro/2018/09/jana-savic-rastovac-cover-410.jpg)
![[Adland neighbours] Klara Palmer (McCann Prague): It feels like almost every brand lost the courage to do advertising that them and the agency believe in the most, they only do advertising that proves itself in tests](https://media.iqads.ro/2018/09/klm064141-cover-410.jpg)
![[Weekend Watch List] Democrație, muncă și ordine printre idei](https://media.iqads.ro/2018/08/collage14-cover-410.jpg)
![[FIBRA#2 Jury] Casey Bird (Freelance Conceptual Writer): My preferred work is one that finds its way into your life without it being too invasive](https://media.iqads.ro/2017/11/casey11-cover-410.jpg)
![[FIBRA #2 Jury] Soomean Chang (Freelance Creative Director): I see myself coming back to work in an agency that's focused on digital or tech. Both areas are seeing some exciting times](https://media.iqads.ro/2017/10/img-9314-bw-cover-410.jpg)
![[Strategul si juniorii] Dimitris Tsoutsos (McCann Worldgroup Romania): Usually the ones who come from outside the industry add value to the agency](https://media.iqads.ro/2017/08/d-tsoutsos-head-of-strategy-mccann-bucharest1-cover-410.jpg)
![[Pro bono in agentii] Andreea Dirzeanu (Friends\ TBWA): Pro bono-ul e ca si Black Friday. In Romania e “altfel”, inseamna altceva si se comporta diferit](https://media.iqads.ro/2016/10/dirzeanu-friendstbwa-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA / Cohn & Jansen JWT - Purity Test / Aqua Carpatica / Valvis Holding](https://media.iqads.ro/2016/05/untitled-design-2-cover-410.jpg)
