Psychological Set

Modul de gandire al unui consumator, sentimentele lui sau ei pozitive sau negative sau predispozitia catre un anumit brand sau companie. Modul de gandire al unui client este alcatuit pe baza nevoilor lui sau ei , perceptiilor si atitudinilor. Vezi Attitudes; Needs; Perception.

a consumer's mind set; his or her positive or negative feelings or predispositions towards a particular brand or company. The consumer's mind set is formed by his or her needs, perceptions and attitudes. See Attitudes; Needs; Perception.