Public Policy Environment

Acea parte a mediului extern al unei firme care consista din proble controversate care intereseaza guvernele, media sau grupurile de influenta , factorii din acest mediu pot avea influenta asupra deciziilor unei firme sau impact asupra performantei sale.

that part of a firm's external environment which consists of controversial issues or matters of concern to governments, the media or influential pressure groups; factors in this environment may have an influence on a firm's decision-making or an impact upon its performance.