O situatie de marketing in care exista un numar mare de vanzatori ai unui produs care nu poate fi diferentiat, deci, prin urmare, nu exista o influenta semnificanta la pret. Numit si Perfect Competition si Atomistic Competition. Vez Monopolistic Competition.
a marketing situation in which there are a large number of sellers of a product which cannot be differentiated and, thus, no one firm has a significant influence on price. Other prevailing conditions are ease of entry of new firms into the market and perfect market information. Also referred to as Perfect Competition and Atomistic Competition. See Monopolistic Competition