Masuri luate de organizatie pentru a se asigura ca sunt respectate prevederile legale si ca sunt atinse asteptarile consumatorilor; performanta pozitiva a produsului, atinsa in urma unui control eficient al calitatii, ajuta la asigurarea ca o parte din consumatori vor deveni cumparatori loiali.
Measures taken by organisations to ensure that all legal requirements, and consumer expectations, of their products are met; good product performance, achieved by efficient quality control, helps to ensure that consumers will become repeat purchasers.
