Random Sampling

O metoda de sampling prin care indivizii din publicul tinta sunt alesi la intamplare, adica fiecare are o sansa de a fi ales pentru interviu. O tehnica de incredere, dar mai costisitoare de cat sampling-ul la cota(vezi: Quota Sampling, Sampling).

A sampling technique whereby individuals in the defined (target) population are selected at random, ie. each has an equal chance of being selected for interview. A more reliable, but costlier sampling method than quota sampling (see Quota Sampling, Sampling).