Recency

Tactica de programare a advertisingului de a furniza extinderea, fara a lua in considerare frecventa, pentru cate saptamani este posibil cu scopul de a trimite mesaje imediat inainte deciziilor de cumparare.

The advertising scheduling tactic of providing reach, without regard to frequency, for as many weeks as possible in order to deliver ad messages immediately prior to purchase decisions.


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