Advertising menit sa asigure cumparatorii, sa le spuna ca au facut ceea ce trebuia atunci cand au cumparat un anumit produs si sa explice cum poti avea cele mai bune rezultate si mai multa satisfactie din folosirea produsului; scopul acestui tip de advertising este acela de a mentine rata de piata.
advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use; the purpose of reinfrcement advertising is to maintain market share.
