Advertising care are ca tinta reamintirea unei piete tinta ca un produs este disponibil, in loc sa iformeze si sa convinga, in mod obisnuit asociat (advertisingul) cu produse aflate la un stagiu matur de viata. Numit si Retentive Advertising. Vezi Advertising Objectives.
advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it; typically associated with products in the mature stage of their life cycle. Also referred to as Retentive Advertising. See Advertising Objectives.