Lansarea unui nou produs intr-o regiune pe criteriul alegerii unei singure regiuni, in opozitie cu lansarea la ni vel national. Aceasta are scopul de a minimiza riscul si de a reduce investitia in productie si marketing. Vezi National Introduction; New Product Development.
the launch of a new product on a region by region basis as opposed to a national introduction; the rollout is intended to minimise the risk and to reduce the investment in production and marketing. See National Introduction; New Product Development.