Run-of-Paper

O reclama programata sub aceasta denumire este pozitionata de media respectiva, oriunde in cadrul publicatiei; este mai ieftina decat o pozitionare specificata. De obicei abreviata ROP.

An advertisement booked as run-of-paper can be positioned at the media owner's discretion, anywhere in the publication. Cheaper than a specified position. Often abbreviated to ROP.