Sensory Retailing

Un trend recent in retailing in care retailerul incearca sa pozitioneze magazinul si sa atraga consumatori prin a face vizita in maazin o experienta vizuala si auditiva incitanta. Vezi Atmospherics.

a recent trend in retailing in which the retailer attempts to position the store and attract customers by making a visit to it an exciting visual, auditory, etc. experience. See Atmospherics.