Target Return Pricing

O metoda de stabilire a preturilor in care este folosita o formula pentru a calcula pretul ce urmeza a fi pus unui produs pentru a obtine un anumit profit sau o rata a sumei investite, presupunand ca o anumita cantitate este vanduta

a pricing method in which a formula is used to calculate the price to be set for a product to return a desired profit or rate of return on investment assuming that a particular quantity of the product is sold.