Thought-Leader Survey

O tehnica folosita uneori in etapa de explorare a cercetarii de marketing unde interviurile personale sunt prezidate de lideri de comunitate sau experti de la care s-ar putea astepta sa lamureasca o problema investigata.

a technique sometimes used in the exploratory stage of marketing research where personal interviews are conducted with community leaders or experts who may be expected to shed some light on a problem to be investigated.