Two-Way Stretching

Introducerea de noi produse pe linia produselor, la extremitatile care privesc pretul, in acelasi timp. Vezi Downward Stretching; Product Line Stretching; Upward Stretching

introducing new products into a product line at both the higher and lower priced ends at the same time. See Downward Stretching; Product Line Stretching; Upward Stretching.