Vertical Channel Conflict

Discordanta intre membrii de la diferite niveluri ale unui canal de comunicare, de exemplu fabricant-distribuitor sau distribuitor-retailer. Vezi Channel Conflict (conflict de canal); Inter-Type Channel Conflict; Horizontal Channel Conflict (conflict orizontal de canal).

Discord among members at different levels of a marketing channel, for example manufacturer-wholesaler or wholesaler-retailer discord. See Channel Conflict; Inter-Type Channel Conflict; Horizontal Channel Conflict.