Workplace-Selling Program

Strategie de vanzare directa in care fabriantii isi vand produsele consumatorilor direct de la locul productiei; de exemplu, Avon angajeaza femei care nu sunt casnice sa vanda produsele la locul lor de munca.

A direct-selling strategy in which manufacturers sell their products to consumers at their place of work; for example, Avon employs working women to sell its cosmetics in their offices.