[#FIBRAjury] Evgeny Primachenko (Wieden+Kennedy Amsterdam): "Bet on design more, because it can be incredibly powerful"

"Sunt multe campanii care m-au facut gelos", spune Evgeny Primachenko (Wieden+Kennedy Amsterdam), un creativ rus mutat in Olanda si vizitator prin Romania in calitate de jurat al primei editii a Premiilor FIBRA. Partea buna in ce priveste work-ul creativ romanesc, din perspectiva lui? Mult creative use of media, echivalentul lui "a crea obtine ceva mai mult din putin". Cat despre puncte slabe, Evgeny mentioneaza designul. Cateva cuvinte despre experienta jurizarii, campania preferata dintre cele inscrise la FIBRA si sfaturi catre creativii romani, vi le spune chiar el, in format video.

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"There's a lot of work that made me jealous", says Evgeny Primachenko (Wieden+Kennedy Amsterdam), a Russian creative moved to the Netherlands and visiting Romania as a juror for the first edition of  the FIBRA Awards. The upside regarding Romanian creative works, in his view? A lot of creative use of media, which is equivalent to creating something more out of less. As for weaker points, Evgeny mentions design. More on the judging experience, his favourite campaign submitted at FIBRA and advice for Romanian creatives, he'll tell you himself by way of video.


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